Before
1800, the LEMERCIERS were an important farming family, living
in GRAND-FAHYS, a hamlet in the district of FOUGEROLLES.
In addition to their farm land, they also owned several
orchards from which they produced KIRSCH
and PLUM BRANDY.
However, little by little, their production of brandies
greatly exceeded their personal requirements and they became
professional distillers.
Thus, a distilling licence can be found among the family
archives, awarded to DESLE NICOLAS LEMERCIER owner and distiller
based in GRAND-FAHYS - FOUGEROLLES
- in the district of ST-LOUP, in accordance with article
LXXVI of the law of 5th Ventôse Year 12.
But it was difficult to sell KIRSCH in FOUGEROLLES
and in the surrounding area as all rural families distilled
their own.
The idea thus came to DESLE NICOLAS LEMERCIER to "barter".
So, he went to BURGUNDY with barrels and demijohns on a
cart, containing KIRSCH which he then exchanged for WINE
which he brought back to FOUGEROLLES
to sell. Gradually his activity expanded and he became a
wine merchant as well as a distiller.
This was the origin of Etablissements LEMERCIER FRERES'
wine merchant activity which continued until roughly 1950.
DESLE NICOLAS also began distilling
absinthe, an activity which was to develop rapidly until
it became prohibited in 1915.
In 1881, the premises at GRAND-FAHYS being too cramped,
DESLE NICOLAS' descendants, Constant and Isidore LEMERCIER
decided to leave GRAND-FAHYS in order to buy land in the
centre of FOUGEROLLES,
opposite the future railway station which was built on the
new railway line from Aillevillers to Faymont (88) between
1881 and 1883.
They quickly grasped that for them, the railways offered
the best means of expanding their activity. At this time,
the railways were in fact the only means of delivering goods
at long distances.
They built the present premises on "rue de la gare" (railway
street) in 1881, by digging into the hill. The earth removed
was later used to bank up the present station.
Constant and Isidore LEMERCIER set up a whole group of buildings
including :
*a distillation workshop for KIRSCH and BRANDIES
*a distillation workshop for absinthe
*a room for storage and ageing
*an order preparation workshop
*a wholesale wine merchant storeroom
*offices
*two houses for themselves within the factory premises as
was customary at this period
*accommodation for the personnel
In 1890, they bought a large house situated in the main
street in FOUGEROLLES
and called "Maison NICOLAS" (the Nicolas house) after the
former mayor of FOUGEROLLES
who had lived there for many years.
This house had a lot of land and it was here that they built
a workshop for alcohol rectification.
They bought in beetroot which they then rectified in order
to produce alcohol at approximately 90°, the basic raw material
required for producing absinthe.
However
the Great War brought with it a ban on the production of
absinthe in 1915, which struck a harsh blow to the Etablissements
LEMERCIER FRERES.
But in any case this activity had proved to be loss making
due to transport costs. As FOUGEROLLES
is not situated in a beetroot growing area, all the necessary
products, namely beetroot and coal had to be transported
in from elsewhere.
The alcohol rectification activity was stopped around 1907
by Georges LABBE, Isidore LEMERCIER's son in law, who was
director at the time.
As sales of KIRSCH, brandies, absinthe and wines continued
to develop, Constant and Isidore decided to manufacture
their own barrels.
Rapidly, production of barrels exceeded their own requirements
and they started to sell casks to their colleagues in the
area and to several surrounding counties.
Around 1920, in order to put the former alcohol rectification
buildings to good use, Georges LABBE set up a basket weaving
shop. This activity gave work to several hundreds of persons
working from home employed in basket-making and several
dozen labourers employed in the workshop to pack the glass
containers.
The basket making shop gradually ceased to operate between
1970 and 1974; sales of demijohns had dropped considerably
as, on the one hand, brandies were being sold increasingly
in bottles and on the other hand, plastic wrappings had
started to compete with demijohns.
A replacement activity was begun in 1925 by Georges LABBE.
He set up a vinegar making workshop which became quite a
big business and which still exists today.
Here is a list of Etablissements LEMERCIER FRERES' current
activities :
*fruit brandy distillery (KIRSCH
- MIRABELLE PLUM - ALSATIAN
PLUM - PLUM - RASPBERRY
- WILLIAM'S PEAR)
*manufacture of liqueurs
*manufacture of aperitifs (PASTIS -ANISEED
LIQUEUR "LA BLEUE" - GENTIANE and a peach flavoured
aperitif (DOUX PECHER))
*manufacture of spirit and wine
vinegars
The previous Director, Jacques AUREGGIO and his sister Colette
AUREGGIO - the Administrative Manager, are Isidore LEMERCIER's
great grandchildren and are thus direct descendants of the
founder DESLE NICOLAS LEMERCIER.
The future is ensured as Jacques AUREGGIO's son, Alain AUREGGIO,
having finished his education in business studies, decided
to take up the family business in 1991.
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